Educate.Communicate.Inspire

A human rights education project that will engage at-risk youth across Canada, beginning with Toronto’s Priority Neighbourhoods, to become Human Rights Ambassadors using the persuasive, connective and educational power of new media. ECI program participants will acquire practical social marketing, media and communications skills that allow them to carry out professional-calibre, innovative social awareness campaigns aimed at raising human rights literacy—with an emphasis on the Universal Declaration of Human Rights and the Convention on the Rights of the Child—among their Canadian peers.